Commercial
Why Most Marketing Retainers Fail After Month 3
The incentive structure of a standard agency retainer is designed to maximize margin by minimizing activity. Here is the mathematical proof.
The Efficiency Trap
In month one, an agency works hard to onboard you. In month two, they execute the low-hanging fruit. By month three, they have stabilized the account.
From that point forward, every hour they don't work is pure profit. The retainer model incentivizes inaction.
The Sprint Model
We do not sell time. We sell outcomes. Our engagements are structured as sprints with defined deliverables. If the sprint doesn't move the needle, there is no next sprint.
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