I audit your digital marketing agencies and internal teams to stop wasted spend and fix broken websites. Independent advice for business owners.
Strathmark Consulting is an independent advisory firm built on the principles of commercial accountability and technical precision. I am not a volume agency.
Headquartered in Edinburgh, Scotland, I operate globally, advising leadership teams in the US, UAE, and Europe. I believe digital performance is a structural function of your business, not a marketing add-on. I fix the machine first, then I fuel it.
Specialist Brand
Apex Aesthetics
I run Apex Aesthetics, my specialist growth brand for UK aesthetic clinics. Operating this live niche brand keeps my Strathmark marketing and advisory work grounded in real-world SEO, conversions, and commercial execution — not theory.
I audit your agencies and internal teams without conflict of interest. Pure strategic clarity.
I prioritise revenue impact and profit over vanity traffic metrics. ROI is the only KPI.
Deep engineering capability to solve complex infrastructure issues that generic agencies miss.
I cap my active engagements to ensure senior-led attention on every account.
Most agencies profit from confusion.
I profit from clarity.
Strathmark is led by Graeme, a principal consultant with over a decade of experience across agency, contracting, and in-house roles for major international brands.
He founded Strathmark to solve a specific problem: too many organisations spend significantly on digital marketing without clarity on what works.
I separate strategy from implementation. Most agencies profit from confusion; I profit from clarity. My three engagement models are designed to solve specific organizational failures.
For leadership teams needing oversight.
I verify whether your agencies are doing their job and report exactly where your budget is actually going.
For technical teams facing scale issues.
If your website is slow, broken, or not appearing in Google, I coordinate the recovery work.
For organizations requiring ongoing precision.
I sit on your side of the table to manage your digital vendors so you stay focused on the business.
Predictable. Transparent. Commercial.
I analyse your spend, infrastructure, and team capabilities. 7-14 day turnaround.
You get a prioritised roadmap of what to fix, what to stop, and where to double down.
I architect the solution. Your team executes, or I bring in specialists.
Ongoing advisory to ensure the plan is followed and ROI is realised.
Enterprise insurers, legal firms, utilities, and owner-led brands all have different constraints. The common thread is the same: clearer structure, stronger demand capture, and better commercial accountability.
Restructuring enterprise insurance journeys around clearer demand capture, sharper conversion paths, and lower leakage in quote-start funnels.
A motor-insurance engagement focused on reducing wasted acquisition effort, improving intent capture, and turning search into a more measurable growth channel.
A Scottish legal-services case study focused on turning expertise and geographic reach into better-structured enquiry journeys across commercial practice areas.
I pinpoint the five biggest hidden money drains for businesses online. Structural leaks found in audit after audit.
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Latest field notes and commercial breakdowns.
Every trade has cowboys. In SEO, the difference is that the con is hidden behind jargon, dashboards, and promises no honest operator should make.
Acquirers scrutinise financials, legal, and operations. They almost never audit digital infrastructure — and it costs them millions post-close.
Agencies and independent consultants serve different functions. Choosing the wrong model for your situation costs more than the fee difference.
The six most expensive Google Ads mistakes are all silent. They do not trigger alerts, produce errors, or appear on standard reports.
Tell me about your commercial goals and current infrastructure.