Commercial
Why Most Marketing Retainers Fail After Month 3
The incentive structure of a standard agency retainer is designed to maximize margin by minimizing activity. Here is the mathematical proof.
Read Entry
Strategic Digital Consulting
Stop Paying for Traffic That Doesn't Buy.
We audit your digital marketing agencies and internal teams to stop wasted spend and fix broken websites. Independent advice for business owners.
// Fixed fees.// 14-day turnaround.// No lock-in.
Advisory Experience Includes
JAGUARVOLKSWAGENLAND ROVERWATERSTONES
How We Work
01
Diagnosis
Audit (We Check)
02
Strategy
Truth (We Report)
03
Outcome
Fix (We Solve)
TIMELINE: 2 WEEKS
Independent Advisory.
Global Reach.
Strathmark Consulting is an independent advisory firm built on the principles of commercial accountability and technical precision. We are not a volume agency.
Headquartered in Edinburgh, Scotland, we operate globally, advising leadership teams in the US, UAE, and Europe. We believe that digital performance is a structural function of your business, not a marketing add-on. We fix the machine first, then we fuel it.
Unbiased Oversight
We audit your agencies and internal teams without conflict of interest. Pure strategic clarity.
Commercial Focus
We prioritise revenue impact and profit over vanity traffic metrics. ROI is the only KPI.
Technical Depth
Deep engineering capability to solve complex infrastructure issues that generic agencies miss.
Selective Client Roster
We cap our active engagements to ensure senior-led attention on every account.
“
Most agencies profit from confusion.
We profit from clarity.
Principal-Led Advisory
Strathmark is led by Graeme, a principal consultant with over a decade of experience across agency, contracting, and in-house roles for major international brands.
He founded Strathmark to solve a specific problem: too many organisations spend significantly on digital marketing without clarity on what works.
Core Pillars
Advisory First. Execution Second.
We separate strategy from implementation. Most agencies profit from confusion; we profit from clarity. Our three engagement models are designed to solve specific organizational failures.
01
The Marketing Audit
Strategic Digital & Commercial Advisory
Who it is for
For leadership teams needing oversight.
Outcomes
We check if your agencies are doing their job. We tell you where your budget is actually going.
- Performance spend audit
- Vendor & agency management
- Commercial impact modeling
- Search strategy validation
02
The Technical Fix
Platform & Infrastructure Consulting
Who it is for
For technical teams facing scale issues.
Outcomes
If your website is slow, broken, or not appearing in Google, we coordinate the repairs.
- Next.js / Headless architecture
- Core Web Vitals engineering
- Migration risk mitigation
- Technical debt consolidation
03
The Ongoing Advisor
Retained Execution (By Invitation)
Who it is for
For organizations requiring ongoing precision.
Outcomes
We sit on your side of the table to manage your digital vendors so you don't have to.
- Limited client roster
- Direct senior engineer access
- Rolling 30-day terms
- Execution only after review
The Methodology
Predictable. Transparent. Commercial.
01
Fixed Fee
Review & Diagnosis
We analyze your spend, infrastructure, and team capabilities. 7-14 day turnaround.
02
Delivery Meeting
Findings & Priorities
You get a prioritized roadmap of what to fix, what to stop, and where to double down.
03
Strategic Roadmap
Execution Plan
We architect the solution. Your team executes, or we bring in specialists.
04
Optional Retainer
Oversight & Accountability
Ongoing advisory to ensure the plan is followed and ROI is realized.
Proven Outcomes
Case studies in structural remediation and growth.
Automotive//United Kingdom
Reversing Organic Decline and Scaling Search Performance at a UK Automotive Brand
29,200
Organic Clicks
24.5M
Impressions Served
Sustained Upward
Click Trend
Client: First Vehicle Leasing (NDA)
Read Case Study 
Intelligence Log
Latest field notes and commercial breakdowns.
Strategy
Traffic is Not a KPI. Revenue Is.
Any engineer can double your traffic in 30 days by targeting irrelevant, high-volume keywords. It looks great on a report and adds zero to your bottom line.
Read Entry
Paid Media
The 30-Minute Ad Account Audit
How to tell if your PPC agency is asleep at the wheel by checking three specific settings in Google Ads.
Read Entry
Infrastructure
The Hidden Cost of Technical Decisions
Choosing a JavaScript-heavy framework for a content site is a six-figure mistake waiting to happen.
Read Entry
Questions & Answers
Request an Independent Review
Tell us about your commercial goals and current infrastructure.