Strategy
Traffic is Not a KPI. Revenue Is.
Any engineer can double your traffic in 30 days by targeting irrelevant, high-volume keywords. It looks great on a report and adds zero to your bottom line.
Vanity Metrics
I once audited a site with 500k monthly visitors. They were celebrating "record growth."
90% of that traffic was landing on a single blog post about "how to tie a tie." Their product was B2B enterprise software. The traffic was worthless.
Commercial Intent
We filter keywords by commercial intent, not volume. 100 visitors who want to buy are worth more than 100,000 who want to learn.
Need a second opinion?
We review infrastructure and spend for select clients.